Subscriptions & retention
Keep the next
order coming.
Give customers a reason to stay. Manage subscriptions, tailor cancellation paths and reward the next paid renewal.
Inside the demoToo much product? Start with more time.
Move a two-bag delivery from every 30 days to every 45. Keep the $48 price before reaching for a discount.
CUSTOMER RETENTION
Renewal outcomes
Paid renewal revenue after retentionLast 30 days
Current periodPrevious periodUSD · Paid charges only
Where 240 attempts ended108 explicit saves
PAID NEXT RENEWAL
Included in paid revenue72 30.0% of all attempts
Accepted a retention change and completed the next renewal payment.
Confirmed saveYes · Part of 108
Paid-next-renewal metricYes · Part of 72
Follow one customer through this outcome
- Choice45-day cadence accepted
The two-bag $48 agreement stays intact.
- RenewalNext payment settles
Count a paid renewal only after the successful charge.
- ReportingSaved and paid
Included in the 108 saves and 72 paid-next-renewal outcomes.
$3,456 is the demo cohort’s paid renewal revenue. The trace follows one customer, not every plan in the cohort.
Inspect cancellation reasons & offer performance +
Why they leave240 answers
Too much coffee45%
Too expensive30%
Changed routine15%
Other10%
What kept themNext renewal
| Offer | Shown | Saved | Paid |
|---|---|---|---|
| Slower cadence | 92 | 50 | 34 |
| 15% next renewal | 64 | 32 | 21 |
| Smaller pack | 44 | 26 | 17 |
Accepted is not paid. Attributed renewal revenue is not proof of incremental lift.
SUBSCRIBER REWARDS
Subscriber rewards
Progress Paid renewalsSkip / pause Progress keptNotification Email or Klaviyo
ENROLLED420
ON THE JOURNEY294
COMPLETED8420.0% of 420 enrolled
Milestone performance294 ongoing · 42 exited
| Reward | Reached | Ongoing | Completed |
|---|---|---|---|
| 03 10% next renewal | 240 | 88 | 152 |
| 06 Free coffee | 152 | 68 | 84 |
| 09 Mystery reward | 84 | 0 | 84 |
CUSTOMER LEDGERPaid-renewal progress
Preview4 / 6PAID RENEWALS
Free bag · 2 paid renewals away
A failed payment, skip or pause never advances paid-renewal progress.
- Progress4 paid renewals recorded
- RewardRenewal 6 milestone not reached
- FulfillmentNo reward order created
The earlier 10% milestone is separate. The free-bag reward does not discount a regular renewal.
AETHELInteractive demo
Your account
ActiveYour next delivery.
Whole bean · 1 bag
Dark Roast Espresso
$32.95 every 4 weeks
Next shipmentOctober 28, 2026
$32.95per deliveryMake the schedule work for you.
The customer lifecycle
One relationship.
Every reason to return.
Give customers useful choices, then see which choices lead to a paid renewal.
Subscriptions that fit.
Recurring, prepaid and trial plans, with clear first-order offers and ongoing terms.
Plans & customer controls
Set subscribe & save, introductory offers and trials with clear delivery schedules, prepaid periods and renewal terms.
Let customers skip, pause, swap, add products, change frequency, gift a shipment or cancel. Reschedule deliveries from the last paid order when needed.
Use your domain, support contact and footer links. Choose the portal sections and their order.
Rewards with a purpose.
Reward renewals, spend and time with your brand. Show progress in the customer portal.
Rewards & milestones
Trigger checkpoints by orders, spend, months subscribed, days active or active subscriptions. Offer discounts, shipping, products, credit, gifts, a free order or a custom reward. A milestone can also have no reward.
Add, reorder, pause or retire checkpoints and notify customers when a reward unlocks. Your team fulfils custom rewards.
A better cancellation path.
Match the response to the cancellation reason: more time, a different product or a considered offer.
Offers & cancellation controls
Build paths with skip, pause, delay, frequency changes, swaps, plan changes, discounts, credit, gifts or an added product. Hand off to support when a conversation needs a person.
Show the next charge, offer duration, normal price and resume date before acceptance. Keep Continue cancellation available, confirm the outcome and respect any remaining paid period.
Set offer frequency and eligibility, prevent discount stacking, and choose cancellation timing.
Email recovery. SMS drafts.
Build recovery emails and lifecycle messages. Prepare campaign copy for email and SMS.
Messages & event rules
Prepare email journeys around the checkout, purchase and subscription events. Stop recovery after purchase, check recipient eligibility and keep customer consent in the flow.
Send supported reward notifications and connect lifecycle events with Klaviyo. Pair configured failed-payment retries with customer reminders.
Mercer can draft SMS copy. Native SMS sending is not part of this workflow; choose a supported sending service and confirm SMS consent separately before delivery.
Recovery you can measure.
See accepted saves, pending renewals and collected revenue separately. Keep recovery in the same view.
Recovery & measurement
Configure retries and customer reminders for failed renewal payments. If a rail is unavailable, pause affected billing and review the compatible path to resume.
Separate accepted saves from paid renewals. Pending renewals, support handoffs and unfinished cancellations are not collected revenue.
Compare accepted offers with subsequent renewals and collected revenue; renewal totals alone do not establish incremental impact.
Make every page yours.
Create a custom portal, retention offer or confirmation page with Claude or ChatGPT.
Build, import & publish
Configure the offer, eligibility and routing in Agent Mercer. Copy the build prompt, create the page in your AI tool and export its ZIP. Import, preview and publish in Agent Mercer.
The same process supports benefits pages, founder videos and educational treatments. Check the price, next charge and accept/decline actions before publishing.
Explore page imports →MERCER AT WORK
From cancellation reason
to a useful next step.
Keep the relationship without treating every cancellation reason as a request for a discount.
Start with your next renewal
Keep the customer relationship moving.
Bring the customer journey you want to improve, from the first renewal to a reason to stay.